Genius or stupidity? It might be both.

There's a rumor swirling around the blogosphere regarding a front-page story in The New York Times on June 9th about Chevy. I mean, Chevrolet. Apparently, a memo was issued that week urging employees –– the ones that are left –– no longer to refer to their employer as Chevy. “We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, whi...