Nike changed their well-known slogan from Just do it to Joost do it on the sports icon's 43nd birthday. Normally that sort of tribute would mean you have made it. In his case, it was a way of...

[img_assist|nid=4380|title=|desc=|link=node|align=left|width=140|height=45]  This panel in Cannes will examine how film festivals around the world and entertainment brands, films, music can make the...