Audience as Medium

It's interesting that Cannes has decided to interrogate the relationship between authors and audiences in their 60th year. Part of this interest lies in the much-talked of user-generated content UGC sites like Youtube and Myspace and the valuation of these sites in the marketplace. Certainly, in the entertainment industry we need to start asking ourselves how such UGC is positioned alongside more expensive and expansive forms such as traditional cinema. At CFC Media Lab, where I have been Di...