On the initiative of the already existing Viennese ‘Festival of Festivals’ in 1989 the organisers of the most prestigious tourism film festivals formed CIFFT (Comité International des Festivals du Film Touristique), i.e. The International Committee of Tourism Film Festivals.

The principal objective of the CIFFT Festival is to maintain an international platform encouraging global tourism through the audio-visual media. The CIFFT-competition ought to upgrade the audio-visual artwork in its creative and marketing-oriented presentation. Furthermore it successfully sustains the line of promoting the tourism film knowledge through press and other media.