AMAA is a platform that projects the African film industry to Africa and the rest of the world. It is a glamorous celebration of artistry honoring excellence in African Filmmaking and Cinema.

AMAA is conceptualized as an annual celebration of the brightest and the best in African movie. It is about class and style, glitz and razzmatazz. The first award of its kind, it is the biggest gathering of movie makers across the African continent. AMAA has evolved from a one-day live televised event to an all-year-round engagement platform for filmmakers, industry professionals and their fans. Today, AMAA is most prestigious and glamorous entertainment industry event of its kind in Africa.