The Red Rock Film Festival features films, art and panels that enlighten the senses and empower the mind in Utah. Red Rock began in 2004 as Zion Flix held nearby the red rocks of Zion National Park in Southern Utah in the red desert of the United States, and the area was key to the locations of the film "Butch Cassidy and the Sundance Kid".
The festival's mission is to encourage the production of media in both the independent and professional market that portray the human race in a positive light, and to applaud original works that redefine media through innovation, creativity and sensitivity that both enlightens and educates audiences from around the world.