MAY 14
11:00 AM - INDUSTRY IN FOCUS: PR PROS
As the film industry evolves, smart marketing remains a cornerstone of success. Industry leaders share essential strategies—from festival positioning and theatrical rollouts to digital campaigns and grassroots outreach—that help films break through and find their audience.
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Emma Griffiths / President / EG PR
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RJ Millard / President / Obscured Pictures
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Hilda Somarriba / Vice President / 42West
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Moderated by Sylvia Desrochers / EVP / MPRM Communications
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1:00 PM - INDUSTRY IN FOCUS: MARKETING MAGICIANS
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In a shifting film landscape, smart marketing is essential. Industry experts share key strategies—from festival positioning and theatrical rollouts to digital campaigns and grassroots outreach—that can shape a film’s success from start to finish.
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Karina Gechtman / VP International Marketing & Publicity / Anton
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Kenny Gravillis / Chief Creative Director / Gravillis Inc
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Julie La’Bassiere / Chief Strategy Officer / DDA
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Mounia Wissinger / SVP Global Marketing & Publicity / Protagonist Pictures
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Moderated by Stewart Clarke / SVP, Content, International / Deadline
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