The AMPAV schedule May 14

MAY 14

11:00 AM - INDUSTRY IN FOCUS: PR PROS

As the film industry evolves, smart marketing remains a cornerstone of success. Industry leaders share essential strategies—from festival positioning and theatrical rollouts to digital campaigns and grassroots outreach—that help films break through and find their audience.

Emma Griffiths / President / EG PR

RJ Millard / President / Obscured Pictures

Hilda Somarriba / Vice President / 42West

Moderated by Sylvia Desrochers / EVP / MPRM Communications

1:00 PM - INDUSTRY IN FOCUS: MARKETING MAGICIANS

In a shifting film landscape, smart marketing is essential. Industry experts share key strategies—from festival positioning and theatrical rollouts to digital campaigns and grassroots outreach—that can shape a film’s success from start to finish.

Karina Gechtman / VP International Marketing & Publicity / Anton

Kenny Gravillis / Chief Creative Director / Gravillis Inc 

Julie La’Bassiere / Chief Strategy Officer / DDA

Mounia Wissinger / SVP Global Marketing & Publicity / Protagonist Pictures 

Moderated by Stewart Clarke / SVP, Content, International / Deadline