Market shares Overview for streaming services in Q3

Detailed performance review of Netflix, Prime Video, Disney+, etc. in Q4 of 2021.



SVOD market shares in Q4 2021

Apple TV+ had a strong Q4, adding +1% from Q3 and finished the year with an all-time high of 5%. HBO Max had the most growth, adding 2% in Q4, closing the gap to Hulu and Disney+. Paramount+ also gained 1%, and the growing competition led the market leader Netflix to fall 2% throughout the quarter. Hulu and Disney+ maintained their market position, tied for third place behind Prime Video. 







Market share development in 2021

In 2021, the SVOD market saw extreme growth in competition. Apple TV+ ended the year on its highest market share to date, and added 2% throughout the year. Netflix and Prime Video continually lost market share as other platforms such as HBO Max, Paramount+, and Discovery+ gained momentum. Adding +5%, HBO Max had the most successful year in 2021. 







JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 84 countries.