20/20 Spotlight at Fest Forums Santa Barbara

The Key to Attracting The Collegiate Audience to Your Festival



Andrew Citores

CEO and Co-Founder, JusCollege

David Hazan

Strategic Marketing Consultant, DLH Strategic Marketing



With increasing ticket prices, competition, and, in some markets, saturation, many festival organizers are often surprised at the low attendance they receive from the 18-24 year old demographic. In this rapid 20 minute interview, Andrew Citores, the CEO of JusCollege, describes how the key to attracting the collegiate audience lies in understanding how and why college students choose to spend their money.

True North: The Power in Trusting What You kNOw

Nia Peeples

Actor

Food at your Festival: A Chef’s Point of View

Julie Barreda Owner

Tour Operator, Destination-Kitchen.com

Same as Last Year: Why Event Technology is Never the Same

Founder & CEO of TOURtech, Allen Cook, talks about thoughtful planning for technology at your event, the benefits of redundancy and the cost of failure.

FOMO is Real. Here's How to Create It

Robby Black

VP of Product, Vendini, Inc.