AFM 2015 Production Conference

Sunday, November 8

Production Conference

sponsored by .film

9:15am – 10:45am

Producing for the Pre-Sales Marketplace

Pre-Selling to territorial Buyers is key to financing most independent films. What are they looking for? Which genres and talent? How do you set a budget that will reflect the marketplace? Discover which projects are most likely to sell globally before they are made.

Moderator

Paul Hertzberg, President & CEO, CineTel Films, Inc.

Initial Panelists:

Paul Bales, Partner, The Asylum

Steve Break

Arianne Fraser, Founding Partner & CEO, Highland Film Group

11:15am – 12:45pm

Marketing & Publicity in Production: Beginning with the End in Mind

Let’s assume you’re setting out to make a great movie. Let’s also assume your movie will secure distribution and you’d quite like audiences to buy tickets. Great marketing and publicity don’t happen by accident and the path to a great release begins in pre-production. Get practical advice from marketing, creative advertising and publicity professionals and learn about the advantages of being ‘audience focused’ from the outset.

Moderator

Richard Baker, EVP, Marketing & Creative Advertising, FilmNation Entertainment

Initial Panelists

Rachel Joynes, Senior Account Director, Empire Design

Rob Lyons, Founder/Producer, Wheelhouse Creative