Screen Singapore Day 3
MAKING FILMS IN CHINA FOR THE CHINA MARKET AND BEYONDThis Village Roadshow Entertainment Group Asia-sponsored event will consist of a dialogue among film industry professionals who are engaged in the development, financing, production and marketing and distribution of Chinese films for the Mainland China market and beyond. Topics covered will be project selection and script development; financing and production management; and marketing and distribution. The overall objectives of the event will be to encourage an interactive discussion among the panellists and the audience that addresses questions such as the following: What are the keys elements of a Chinese film project that lead to success? What are the unique regulatory and structural characteristics of the Chinese film industry that make producing films in China different from producing elsewhere, and how can these differences be addressed effectively? Finally, how are the rapidly changing Chinese audience’s taste, and the growing differences between audiences in various regions of Greater China, affecting decisions as to the types of films that get made and released, and the manner in which they are marketed? |
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10:00am - 10:05am |
OPENING ADDRESS Ellen Eliasoph |
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10:05am - 10:20am |
KEYNOTE ADDRESS: AN OVERVIEW OF THE CHINESE FILM INDUSTRY TODAY Speaker: |
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10:20am - 11:30am |
GETTING TO GREENLIGHT - DEVELOPING FILMS FOR THE CHINA MARKET AND DESIGNING EFFICIENT DEAL STRUCTURES Moderator:
An Xiao Fen, Ann
Nansun Shi
Yu Dong
This panel will consist of approximately 40 minutes of discussion among the panellists and 30 minutes set aside for Q&A. Topics to be covered will include sources of stories and scripts; selection of viable genres; the process of writing; considerations in the selection of Chinese co-investors and deal structuring; and means of addressing regulatory issues relating to script approval, shooting and release permits, and banking, tax and foreign exchange. |
10:30am – 12:30pm |
BUSINESS MATCHING SESSION (TV) |
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11:30am - 11:50am |
COFFEE & TEA BREAK |
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11:50am - 1:00pm |
ENGAGING WITH THE EVER-CHANGING CHINESE AUDIENCE - MARKET POSITIONING, PROMOTIONS AND ADVERTISING Moderator:
Wang Yizhi Li Ning
Zhang Wenbo
This panel will consist of approximately 40 minutes of discussion among the panellists and 30 minutes set aside for Q&A. Topics to be covered will include the changing tastes of the Chinese audience and what seems to be “working” – and not – in China; the timing and approaches to project positioning in China; the role of social media, events and traditional advertising in the China market; and a case study of a successful marketing campaign for a Chinese film. |
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2:30pm – 4:30pm |
BUSINESS MATCHING SESSION (FILM) |
4:00pm – 6:00pm |
KISA INTERACTIVE CONTENT 2013 |
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4:30pm – 5:30pm |
SINGAPORE HOUR |
4:30pm – 6:00pm |
THE FRENCH COCKTAIL |
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5:00pm – 6:00pm |
ATF ANIMATION LAB – NETWORKING SESSION |
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7:00pm onwards |
RED CARPET FILM PREMIERE (BY RSVP ONLY) SOUTHEAST ASIA PREMIERE OF THE NIGHTINGALE |
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