IFI appointed Ross Keane to run its marketing

The IFI today announced that Ross Keane will join the team as Head of Marketing & Communications.

Ross has a wealth of experience in marketing and communications, and has worked with a number of organisations both at home and abroad. Ross has been the Director of Marketing and Development at the Dublin Theatre Festival since 2002, where he has seen the Festival’s box office thrive, breaking the €1 million mark for the first time in its history in 2007. Ross has devised many marketing and communications strategies during his time at the Festival, most recently overseeing the major branding campaign for its 50th anniversary. Prior to his work at the Festival, Ross established the sponsorship department within the Sydney Harbour Foreshore Authority in Australia, and was responsible for delivering marketing campaigns for numerous events in the City’s free entertainment programme. Ross also launched the GAA Museum at Croke Park, and was the Sales and Marketing Manager for Croke Park’s non-match day activities.

With a B.Sc in Marketing Management from Trinity College Dublin, Ross also holds qualifications from the College of Marketing and Design, the Marketing Institute of Ireland, and is a qualified speech and drama teacher.

Making the announcement today Annmarie Gray – the IFI’s Acting Director said, “We are delighted to welcome Ross to the management team here at the IFI and look forward to working with him to build on our current success and strong history, especially heading into a new and exciting phase in the IFI’s development.”
Ross will commence work at the IFI in mid-June.