AFM buyers count

1417 buyers attended AFM this year (total 100%)

Break down

577 from europe 40.7%

348 from asia 24.6%

304 from north america 21%

91 from south america  6.5%

53 from oceania 3.7%

31 from middle east 2.2%

13 from africa 1%

Countries with more buyers at the AFM this year included Italy (+23%; 53 in 2010 vs. 43 in 2009), Sweden (+133%, 14 vs. 6), Russia (+31%, 42 vs. 32), China (+64%, 23 vs. 14) and Singapore (+32%, 25 vs. 19).  Fewer buyers came from Netherlands (-18%, 27 vs. 33), Spain (-18%, 33 vs. 40), Argentina (-25%, 18 vs. 24) and Brazil, (-19%, 26 vs. 32). 

A full analysis of the 2010 AFM buyers is attached.

A full analysis of the 2010 AFM buyers is attached.

The 2010 American Film Market wrapped with overall attendance climbing 6% to 7,695, versus 7,246 the previous year.  Buying companies rose 1% to 664 from 658 last year, while buying executives at the AFM remained nearly on par with last year at 1,417 (vs.1,419 in 2009). Attendance among Exhibitor-affiliated participants (including their executives, producers, talent and guests) finished at 3,321, down 1% from last year.  Industry Attendees, a category that includes all non-buyers/sellers, jumped 23% to a record 1,988.  Rounding out the other categories are Guests (government officials, NGOs, AFI FEST filmmakers, etc.), up 11% to 753, and Press, also 11% higher to 216.   Sellers, meanwhile, decreased 7% to 343, an across-the-board decline with no major shifts among countries. Others AFM highlights included: 

427 films

43 world premieres

306 market premieres

21 films screened in 3D

Films from 36 countries

More than 700 total screenings