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MediaPro21
McFadden & McFadden PR is based in Santa Barbara, CA, and specializes in working closely with arts & entertainment companies, non-profits as well as food & beverage clients to create an overall image and/or design a publicity campaign for a specific event. For more than 25 years, this boutique PR firm owner has built an excellent track record and a great rapport with the media along with a strong reputation for results. Firm also works very well with larger out-of-town PR firms who need a local connection for their client or event. Maureen “Mo” McFadden loves the work she does which counts for a big part of her success. In addition, Mo has worked on both sides of the fence – as writer and press agent – giving her a highly qualified approach to presenting stories to the media. "Remember journalists don't work for you. The media work for their audience. What they're looking for is value for their readers, viewers or their listeners. So always look for what value you can provide them...not what they can do for you."  NatureTrack Film Festival 5th AnniversaryNatureTrack Film Festival Announces Dates for 5th Anniversary Edition New Festival Team Revealed First Time in Goleta at Fairview Theatre and Return to Los Olivos Submissions Open Now - Calling for Nature-Centric Films (Goleta, CA) Celebrating the return of the beloved NatureTrack Film Festival (NTFF) for its 5th year is cause to break out the champagne. Lots of exciting news to reveal like new co-directors for the fest, addition of a development director to the team, add in a new location, official dates, plus call for open submissions to the nature-centric film festival. Most of all, it’s an in-person gathering for the fabulous fifth year. This great little festival that can is curated with a focus on nature and outdoor-related films – its tag line is Igniting Passion for Nature Through Film. The program will include both feature-length and short films in a wide variety of genres and subjects including documentary, narrative, animation, experimental, conservation, outdoors adventure, student films, and more. Sue Eisaguirre, Founder and Executive Director of NatureTrack Foundation, announced the festival dates will be October 6-8 at Metropolitan’s Fairview Theatre in Goleta for the first time. Eisaguirre stated, “Environmental concerns are in the forefront of our community’s collective conscience, and I believe this festival will further inform all those interested in the natural world about other people who are doing great things around the world. The films will also excite attendees to get outdoors, connect with the natural world and enjoy the elixirs nature offers!” Fun for the family. In addition to the three-day event in Goleta, NTFF will screen the award-winning films in Los Olivos, where the festival all began, for a ‘Best of the Fest’ one day event the following weekend. Location for this event will be announced soon. Leading the emerging film festival are the new Festival Directors, Mitchka Saberi and Francisco Lopez. They both graduated from UCSB where Eisaguirre connected with them through Film & Media Studies professor Chris Jenkins. The team went on to collaborate on a short documentary co-produced by NatureTrack, and the 15-minute short doc made the rounds to film festivals in 2022 picking up several awards. Saberi said, “We found working with Sue was a great experience. When she asked us to consider becoming the directors of the festival, we didn’t have to think very long to say yes!” Joining them is the new Development Director Gareth Kelly who has also collaborated with Lopez and Saberi in the past on several film projects as a producer. They are all looking forward to bringing the film festival to the Goleta and Santa Barbara communities. Film submissions are open now on FilmFreeway. The early deadline for submissions is March 5th, and submissions will stay open until the last deadline of June 30th. For more information about ways to get involved, upcoming ticket and pass sales, submissions, and more- check out the NTFF website (naturetrackfilmfestival.org). Follow us for updates on Instagram (@naturetrackfilm). Igniting Passion for Nature Through Film Website www.naturetrackfilmfestival.org Facebook https://www.facebook.com/naturetrackfilm/ Instagram https://www.instagram.com/naturetrackfilm/ NatureTrack Film Festival was founded in 2018 by Sue Eisaguirre, who conceived the idea as an extension of, and fundraiser for, the non-profit NatureTrack Foundation, which she started in 2011. NatureTrack introduces schoolchildren and wheelchair users of all ages to outdoor spaces from the seashore to the inland oak woodlands of Santa Barbara County by providing cost-free outdoor field trips. Since it began, NatureTrack has provided more than 35,000 outdoor experiences for school-aged students. More information about NatureTrack Foundation can be found at www.naturetrack.org. https://NatureTrackFilmFestival.org www.McFaddenPR.com Photo credit: Rick Carter L to R: Francisco Lopez, Mitchka Saberi (co-directors), Sue Eisaguirre (founder) and Gareth Kelly (development) |
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+ SUBSCRIBE to the weekly Newsletter DealsAbout MediaPro21 McFaddden Maureen (McFadden & McFadden PR) Maureen “Mo” McFadden is sole owner of McFadden & McFadden P.R. based in Santa Barbara. The public relations firm specializes in working closely with the clients to create an overall image and/or design a publicity campaign. Loving the work she does is a big part of her success. Theatre, dance, music, film and television were the genres where Maureen honed her craft. She has also worked on both sides of the P.R. fence – as a writer and press agent – giving Mo the highly qualified approach to presenting stories to the media. In business in Santa Barbara since 1992, McFadden & McFadden P.R. is pleased to say the results it has generated for clients over the years have made a difference in many lives and businesses throughout the region. Recognized as a leader in the arts & entertainment arena, the small firm is agile enough to flex with the changing times and now provides P.R. services to educational and environmental organizations, wineries and restaurants, plus fine artists, museums and galleries.
Long-term PR campaigns here in Santa Barbara have included serving as Communications Director for The Lobero Theatre Foundation (‘92-‘01), providing a multitude of services – press on all shows, corporate and educational aspects, community outreach, cross-promotional tie-ins, in addition to the Capital Campaign, photography and as performer liaison; at Santa Barbara Int’l Film Festival (‘99 –‘06) she handled all local media and independent filmmakers, inaugurated and executive produced the festival’s daily TV show with SB Channels (‘03-‘06) , in addition to directing a staff of more than 50 volunteers.
McFadden’s contacts in the media extend across the world. Working at the Cannes International Film Festival as Mediatek’s Director of Operations, (‘99-‘01) she oversaw the intern staff and was responsible for placing stories on the high tech entertainment firms exhibiting at the MITIC* Pavilion. Partnered with Mediatek president Rex Weiner, as the foreign press team, they were very successful in placing breaking stories in all forms of media.
Maureen is also a published photographer to On Location magazine, Santa Barbara News Press, Santa Barbara Magazine, Santa Barbara Independent, MITIC & numerous polo websites from when she handled PR for the Santa Barbara Polo & Racquet Club (03-06). She hosted her own one-hour interview show on the Thousand Oaks NPR station KCLU-FM called Backstage Pass from January ‘98 through July ‘99. She also produced the weekly radio show The Third Age, with host Dr. Peter Brill for two years. Maureen has served on the boards of The Rhythmic Arts Project (TRAP), BOXTALES Theatre Company, The Board of Governors for Theatre LA, Board of the Irish American Historical Society (SB), Greater Santa Barbara Lodging Assn., and the Santa Barbara Conference & Visitors Bureau and Film Commission. She received an Independent Theatre Award in 1995 for her groundbreaking work in establishing the local Performing Arts League and publicizing it. KTMS News Director Jim Sirianni of Rincon Broadcasting named her PR Person of the Year in ’06, while LifeBitesNews.com online magazine editor/publisher Bonnie Carroll named her PR Professional of the year in 2007.
As a staff writer (‘83-‘86) for The Hollywood Reporter in L.A., she inaugurated the column People on the Move. Mo also worked for the largest entertainment P.R. firm in the world, Rogers & Cowan, as well as the smaller boutique publicity firm Hanson & Schwam. Some of her clients at the latter included Julie Andrews, Blake Edwards, Harold Robbins, Jimmy Komack and Jerry Goldsmith. At R&C, she represented the TV shows Gimme a Break, Mr. Belvedere, and Hour Magazine along with countless pilots that were never picked up.
As a guest speaker on the subject of PR & Marketing, McFadden has an excellent public speaking record. She volunteered her time to the W.E.V. classes (Women’s Economic Ventures) for more than 15 years, has spoken at UCSB’s Communications Assn., local High School Career Days as well as Women In Communications, local AIAA membership and Santa Barbara’s Salon.
Pro-Bono PR work done here in Santa Barbara includes: TRAP, Boxtales Theatre Co., Santa Barbara Breast Resource Center, Act Up Productions, American Cancer Society, Digital Days, S.O.S./Share Our Strength, Foodbank of Santa Barbara, Contemporary Arts Forum, SB High School Dramatic Arts Department, Dos Pueblos H.S. Theatre Dept., Laguna Blanca School and many more. While in L.A. she did pro bono PR for the Wildlife Waystation for more than five years, and two campaigns for LIFE/Love is Feeding Everyone with spokespersons Valerie Harper and Dennis Weaver.
A Santa Barbara resident since 1989, Mo honors her son Eli as well as her late father, Edward McFadden, who was a First Lieutenant in the Army during World War II and a public relations officer, by naming the firm McFadden & McFadden.
*MITIC = Marche International des Techniques et de l’Innovation du Cinéma View my profile Send me a message The EditorUser contributions |
