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Facebook campaign for Untraceable shut down

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An online marketing campaign promoting the release of UNTRACEABLE by Universal Pictures is causing controversy after being shut down by social network Facebook (www.facebook.com).In UNTRACEABLE a serial killer creates an “untraceable” website where he conducts violent and painful murders live on the net.To promote the international release, Universal created a KILL WITH ME page on Facebook. The more fans the page received, the more of an extended torture sequence from the film was made avai...

Indie filmakers in the digital age

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By Rhiannon HobbinsSo after years of dreaming about being a filmmaker you decided to finally go for it. You begged, borrowed and maxed out your credit cards. The house had to be remortgaged and you even had to bail on the Christmas skiing holiday. You’ve seriously never been so bloody broke.But you’ve got no regrets, you’ve made your film and the rest will be easy. But the fact is that it can be just as difficult to land a distribution deal. And after all the sacrifices and hard work, ther...

Future of Marketing for Cinema Conference a Success

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The third and final conference on the future of cinema was held this morning at Baron Beach across from the Carlton Hotel, and it proved to be another success for FilmFestivals.com and CFC Media Lab, the companies that together put on the three panels.This panel on the future of online marketing for films was especially interesting, since we are currently at a time when online marketing is exploding and no one really knows how to handle it. The panelists included: Malo Girod de L'Ain, founde...

Future of Marketing for Cinema Conference a Success

The third and final conference on the future of cinema was held this morning at Baron Beach across from the Carlton Hotel, and it proved to be another success for FilmFestivals.com and CFC Media Lab, the companies that together put on the three panels.This panel on the future of online marketing for films was especially interesting, since we are currently at a time when online marketing is exploding and no one really knows how to handle it. The panelists included: Malo Girod de L'Ain, found...

Cannes opens with a forum examining the future of cinema "Cinema: towards the audiences of tomorrow"

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On the opening day of its 60th anniversary, Wednesday May 16 from 2:30pm to 5:30pm, the Festival de Cannes is offering a moment of reflection on the opportunities and challenges of the next decade by holding a conference focused on the evolution of audience practices and on the ties between cinema creation, new promotional and broadcast platforms.  Film industry representatives, new media players, journalists and sociologists will share their experiences and views on how the fast evolving digit...

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