The release strategy in Germany
Release date February 3, world premiere, german release strategy.
Distribution : Universum / Disney
Prints number
150-250, 2D
250-350, 3D
Marketing:
"Making of Serengeti", programmed on ARD, Jan. 2011
TV advertising campaign RTL, Vox (20/15/10 sec. spots)
Press and Publicity
TV program talkshows with Hardy Krüger Jun., R. Radke, NDR, ARD, RTL, Jan. 2011
Radio shows, regional and nationwide, Jan/Feb 2011
Berlinale national media event
GEO, exclusive story with interview
NatGeo World,
story Spiegel,
Spiegel online, story, story with interview # Stern,
Stern online, story, story with interview
Focus, story,
story with interview NABU (nature protection organisation, GER),
cooperation BFN (ministry of environmental care, GER),
cooperation BUND (nature protection organisation, GER),
cooperation Zoologische Gesellschaft (founder: B. Grzimek), cooperation
Promotion:
Flyer+video teaser in DVD release "Oceans" (150.000 units)
Händlmayr (food) nationwide 1,5 mill on pack units
Ringfoto (amateur foto contest) 600 nationwide shops
Deutsche Bahn, mailing to 2.6 mill nationwide clients
Kempinski Hotels / Gala (magazine), advertising cooperation
TUIFLY, on board screening of 10 minutes making of, nationwide advertising cooperation
Canon, nationwide advertising cooperation
Book and soundtrack promotion http://www.serengeti-buch.de/
http://www.colosseum.de/product_info.php/info/p2369_Serengeti.html
Online
Website http://www.serengeti-derlm.de/
Online contests http://www.serengeti-derlm.de/gewinnspiel.html
Approx. overall release budget: 1.3 mill. Euros
