HAPPY BIRTHDAY HASBRO!

100 YEARS AND ROCKING THE MARKETPLACE.

This year the legendary bands maker, HASBRO, has turned 100! 100 years to rock the marketplace and create iconic game such as Monopoly, Scrabble, Risk or Battleship! Hasbro has also expanded his “movie star” status by creating some insane lines of toys such as with ‘Transformers’, ‘G.I Joe’, ‘Dungesons & Dragons’ and lately adding premier collaborations brands with Star Wars, Indiana Jones and Marvel.

Not only was I lucky to participate to the ‘Transformers: rise of the beast’ press junket in New York where I encountered the team of Hasbro lead by Whitney Spencer, manager brand publicity, who gave us some preview toys inspired by the movie, but I was also happy to participate to the San Diego Comic Con last July with my three boys. There we were simply amazed and impressed by the large impactful presence of Hasbro with so many exclusive convention products. “We are absolutely thrilled to celebrate our 100^th anniversary with our fans at the San Diego comic convention. With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling”, said Kim Boyd, head of Toy at Hasbro.

And the amount of limited edition Comic-con toys was simply breathtaking: Transformers: Legacy Evolution - Deluxe Class War Dawn 2-Pack, Star Wars: The Vintage Collection Krrsantan action figure and Marvel Legends Series Deadpool and Bob, Agent of Hydra and G.I. JOE Classified Series Philip “Chuckles” Provost. 

Not only Hasbro was offering an impressive lineup of toys but they also had several insightful brand panels as well as offered to the fans a variety of activities, brand displays and giveaways for the endless pleasure of our boys and all attendees. I rarely had seen such a fascinated group of attendees totally sold by the offerings from Hasbro. This is the proof that Hasbro can prepare to have another 100 years of pure success. For us and our kids it’s the guarantee of more hours of fun playing with the many Hasbro games and toys. What an achievement for a company launched in 1923 by three polish-jewish brothers, in Providence, Rhode Island.

Hasbro, keep on rocking! We are ready to keep playing along.