The IFFR 2026 campaign : Stitched into the fabric:
| The tiger is back for 2026, stitched inseparably into the fabric of our home city. For this year’s campaign, striking images of Rotterdam meet tigers woven from a vibrant mix of thread, materials and patterns in a display that unites craft and cinema, place and imagination. “The tigers reflect the spirit of IFFR,” said Festival Director Vanja Kaludjercic.“They’re made up of various threads, materials and patterns, just like the festival itself. It’s the filmmakers, audiences, our team including the many volunteers, and everyone who joins us that give the tiger its energy and presence. You can feel it come to life across the city of Rotterdam – bold, unexpected and full of character.”“The familiar spaces and places of the city – Centraal Station, the Hef, the Maastunnel, Katendrecht, Cinerama – meet a warm, tactile craft.”“We photographed several locations spread all over the city,” said Rens Muis, “and filled them with a vibrant display of diversity and pluralism. We wanted to achieve a contrast between the materials, where the familiar spaces and places of the city – Centraal Station, the Hef, the Maastunnel, Katendrecht, Cinerama – meet a warm, tactile craft.”
|
