Celestial Pictures today announced the appointment of Mr. Ross Pollack to the position of Chief Executive Officer.

Ross joins Celestial from Sony Pictures Entertainment (SPE), where he enjoyed a long and varied career. He has a B.A degree in International Business from Pace University, New York and has an MBA in International Finance and Japanese from Thunderbird, The American Graduate School of International Management.

Ross held a number of positions at SPE including SVP, Sales Planning for Sony Pictures international TV group (SPTI) in Los Angeles before relocating to HK in 2003 where he was initially responsible for the group’s regional business development. Since 2004 and until his move to Celestial Pictures, Ross would have been responsible for distribution of all Sony Pictures filmed entertainment, acquired products and produced content in Asia in his capacity as SVP, Distribution Asia.

Ross will focus on developing and implementing strategies that will create additional value for the Shaw Brothers film library, Celestial Pictures’ channel bouquet, as well as the production and acquisition of new Chinese content for distribution on Astro’s platforms and into global markets.

About Celestial Pictures Limited

Celestial Pictures is a diversified entertainment company focusing on Asian-language film and television content including production, aggregation, distribution and the operation of TV channels. Celestial’s television channel operations include CELESTIAL MOVIES, the world’s most broadly distributed 24-hour Chinese-movie channel watched by over 3 million viewers in 11 territories; CELESTIAL MOVIES ASIA, which screens Japanese and Korean blockbusters; CELESTIAL CLASSIC MOVIES, which features Chinese classic masterpieces including the renowned Shaw Brothers film collection, and WaTV, a Chinese infotainment channel dedicated to a new reflection of modern China. Celestial also produces and acquires feature films and TV content for its channels as well as worldwide distribution.

Headquartered in Hong Kong, the company owns the Shaw Brothers film library, the world's largest Chinese film collection, and has digitally restored the movies for worldwide distribution. With its synergistic businesses in movie and television production, distribution and channels, Celestial Pictures is one of the few truly integrated media companies in Asia. Celestial Pictures is a subsidiary of ASTRO ALL ASIA NETWORKS plc (ASTRO).

Website: www.celestialpictures.com


About ASTRO

ASTRO ALL ASIA NETWORKS plc (AAAN) is the holding company for MEASAT Broadcast Network Systems Sdn Bhd, the sole operator of direct-to-home satellite pay television services in Malaysia under the “Astro” brand, and Airtime Management & Programming Sdn Bhd, the leading commercial radio broadcaster in Malaysia. Celestial Pictures Ltd, a subsidiary of AAAN in Hong Kong, owns and distributes the world’s largest Chinese film library as well as operates the Celestial Movie Channel. Astro Entertainment Sdn Bhd, another AAAN subsidiary, creates Bahasa Malaysia and Bahasa Indonesia content for distribution primarily to Malaysian and Indonesian markets. AAAN also has investments in pay television and radio broadcasting in India. AAAN, which is listed on Bursa Malaysia, operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.