Legendary leading man and activist Richard Gere will open the inaugural Aruba International Film Festival (AIFF) as its official host when the Festival unspools this June. In addition to opening the Festival, Gere will be bestowed with a special humanitarian award and participate in the Festival's "In Conversations With" series engaging the Festival audience. Gere's involvement was revealed today by AIFF's Artistic Director, Claudio Masenza, along with Festival founders/producers Giuseppe Cioccarelli and Jonathan Vieira who are in Los Angeles hosting a special Aruba International Film Festival event.

Commented Masenza, "Richard Gere is a man whose amazing career is matched only by his remarkable and ongoing humanitarian pursuits. On screen, and off, Richard has an iconic presence and is revered around the world. We are both honored and excited to have him attend the first Aruba International Film Festival and take such an active role in the event."

Taking place June 4-11, 2010, the breathtaking Caribbean island provides the backdrop for the film industry's newest "must-attend" event, with an inviting atmosphere, suited like none other, to attract actors, directors, filmmakers, and film lovers for a one-of-a-kind festival experience.

The Film Festival stands to further global awareness for the Island of Aruba as a center of art, culture and creativity and serve as a platform to promote the understanding and appreciation for the art of cinema and filmmaking. With participants enjoying a relaxed Aruban ambiance, AIFF promotes a more casual interaction between filmmakers and audience, making the film festival incredibly friendly and accessible to all participants.

The annual AIFF brings participants from around the world to view a wide selection of films, join in discussions, take part in workshops and panels, and attend special parties and events. There are expected to be a number of premiers and major studio films showcased in the festival to complement the independent, art-house selections from around the world.

AIFF has a mission to encourage, educate and activate young Aruban filmmakers. Throughout the Festival, notable film professionals will be conducting workshops and master classes on all facets of filmmaking and the creative process. Student filmmakers will be invited to screen their works for critiques and suggestions by visiting professionals.

Additional details involving the official AIFF line-up and celebrity attendance at the Festival will be announced in the coming weeks. For more information please visit the Aruba International Film Festival website at http://www.aiff.aw/. A one-of-a-kind experience awaits!