Do-It-Yourself Advertising?: The Web offers a new way of understanding advertising.

Notodo.com and Spain´s Digital+ introduces in society notodopublifest.com, the first advertising festival made exclusively by consumers. This Festival, accessible at its website (www.notodopublifest.com), emerges with a vocation to defend a new way of understanding advertising. As of tomorrow, this revolutionary project, which is directed by Quico Vidal, will represent the best of news for all those who make and devote themselves to advertising and all those who take in their ads and enjoy them. notodopublifest.com is a new medium, an innovative form of dialogue between brands and their consumers; a Web festival in which brands stop showing ads and consumers stop taking them in.

Notodopublifest.com is a new and entertaining research tool. The time has come for consumers to show how they want brands to address them. notodopublifest.com is an authentic public opinion laboratory, and these opinions will spread quickly via e-mail and Amena mobile phones. notodopublifest.com is the great festival of creativity and ideas, a space that uses the Web’s speed and overwhelming dimensions to exhibit internaut talent. It’s a door that is now open for those who have something to say or to change in the advertising world. Ideas are the only important thing for notodopublifest.com: great ideas.

The rest is up to the brands that back this festival and comprise the different contest categories: Iberdrola (general sponsor of the festival), Amena, EL PAÍS, Ford, Font Vella Go!, Mahou and J&B. Seven heavyweight players in Spain have decided to use notodopublifest.com to place their advertising and campaigns in the hands of the multimedia world’s creative talent, in the hands of anyone who has been concealing good ideas and watching them mature.

All that’s required is to enter the Festival website (www.notodopublifest.com), visit the section devoted to each brand and then read the briefing each brand has provided for its new campaigns. Then all you have to do is invent a great spot following these guidelines, shoot it, send it by email before 15 April and be lucky. Lucky enough to be well received by the Festival jury, composed by Carlos Anuncibay, Carlos Bayala, Andreu Buenafuente, Javier Cansado, and Javier Mariscal.

The reward: more than 55,000 euros in prizes and up to 27,000 euros for the top winner. Prizes include a Jury Grand Prize of 9,000 euros; Jury Prizes for the Best Spot per Brand at 6,000 euros each; the Audience Prize worth 3,000 euros; and the “It’s Not My Fault. Making an ad isn’t all that easy” Prize, worth 1,500 euros.

Notopublifest.com takes off. The Web will welcome this dynamic interactive festival in which each individual can determine the whys and wherefores of his/her own advertising: the advertising he/she would like to see. There are only two requirements: the spot cannot last longer than 60 seconds (an optional maximum 20-second version can also be submitted) and it should not exceed 1.5 Mb. Internauts send their ads to the brands, the Festival shows them and then the jury decides. But that’s not all; notodopublifest.com goes one step further. All ads submitted that last 20 seconds or less can be downloaded from Amena mobile phones and forwarded to other multimedia terminals.