DigiTraining Plus: New Technologies for European Cinemas

From 28 March to 1st April 2007 MEDIA Salles will be organising the fourth edition of “DigiTraining Plus: New Technologies for European Cinemas”, the course on digital projection for European exhibitors.

This is the first and only training initiative in the EU’s MEDIA Programme to deal with the topic of the new technologies from the theatres’ point of view. For 2007 the collaboration between MEDIA Salles and Barco, the leading European producer of digital projectors, is once again confirmed.
The course will be held in Belgium at the Barco headquarters situated in Kuurne, an industrial suburb of Courtrai, not far from cinema complexes that were amongst the first to try out digital screening, like the Kinepolis cinemas in Courtrai and in Lille (France), as well as Cityscoop in Roeselare, pioneers in the offer of digital screens for business-to-business events.
Visits to cinemas equipped with digital projectors are one of the components of the course, which is based on alternating theoretical lessons and group work, as well as more practical sessions devoted to hands-on experience with projectors and servers. As regards content, alongside an overview of digital exhibition in Europe and worldwide, comes a closer look at 3-D cinema and its potential, as well as the more recent experiences of European exhibitors faced with technological and commercial issues deriving from the adoption of digital technology, and an exchange of opinions with experts from the world of finance on ways to intervene in favour of the digital transition.