AXE Screens 'Cleans Your Balls'* Video in Park City at Sundance

It's no secret that girls want guys who know how to take care of themselves ... in all aspects of their lives. Cleanliness is one area with which guys are notorious for needing some help. AXE, a leader in men's grooming, created a new video to give guys some helpful hints on the best way to keep all of their parts clean. The AXE "Cleans Your Balls" video, starring Jaime Pressly as fictional tennis star, Monica Blake, humorously highlights the cleaning power of the improved AXE Detailer Shower Tool and the importance of maintaining clean equipment.

"I had a blast working with AXE on this video," said . "The comedic undertones were hilarious and there were definitely a few laugh-out-loud moments on set, where I thought to myself ... ‘only AXE.'"

Jaime Pressly on set at the AXE ''Cleans Your Balls'' video shoot.

To celebrate the launch of this new video and the updated Detailer, AXE held the AXECYB.com launch party, hosted by Khloe Kardashian Odom, at the Sky Lodge in Park City, UT during Sundance. Celebrities from film, television and music, including Malin Akerman, Adrien Brody, Wilmer Valderrama and Stephanie Pratt came out to the hottest party at Sundance to screen the AXE "Cleans Your Balls" video and enjoyed special performances by DJ Steve Aoki and DJ MomJeans (a.k.a. Danny Masterson).

To view the full video click below or log onto http://www.axecyb.com/.