eDIT 8. Filmmaker´s Festival: The Art and Science of Moving Image
9. 10. 11. Oktober 2005, Frankfurt am Main

AVANTGARDE!
Ever so often, the best artwork does not get the recognition it deserves, as it is too far ahead. But the quest for the trends of tomorrow depends on the avantgarde. eDIT is proud to have the creators of works for various media that lead the way for the upcomming, discussing their work and vision.
French-German culture TV arte has totally rehauled its Corporate Design, due to the ideas of its first ever creative director Michel Goldschmidt. www.arte-tv.com
German commercial legend Herman Vaske defined the art of product selling with the help of Klaus Funk by creating the remarkable commercial experience Hornbach with Einstürzende Neubauten legend Blixa Bargeld. www.adc.de
PES is much more a twisted filmmaker than an animator, but extraordinary storytelling along with a remarkable mix of animation techniques make his movies of all kind worth giving a really close look. www.eatpes.com
More and more a visual art by itself: Trailers. How to draw attention to itself and even more the following – Tina Kowatsch excelled with her acclaimed trailers for the German adc-awards.

Excelling Commercials at eDIT 8.
Sunday is Commercial Day at eDIT 8. Filmmaker's Festival. So if you are in the advertising business, don't miss when some of the most creative discuss their best work in various settings.
Truth Well Told – Storytelling in Commercials, will feature Amir Kassaei with his award-winning spots Golf GTI: For Boys who always were Men www.adc.de.
Fabian Heine and Jan Wentz will unveil the secrets of making Smart: Parkuhr (featuring Robbie Williams) turn out as a hilarious short story.
The making of the retro-commercial Diesel-Denim Doctor completes the panel.
Meet Darren Price and the Cannes-Winner Honda GRRRR!, in the panel The perfect Image – VFX in Commecials presented by Shoot and hosted by Carolyn Giardina. Frank Petzold (of Carl&Ray fame) will show the latest commercials from Tippett Studios while Thomas Kutschera and Carsten Böhlefeld present their 3D-commecial Stripsofa.
Commercial Day rounds off with Prof. Dieter Herbst who puts Corporate Imagery to the test - wait and see which brands really do work.
And there is much more at eDIT 8: Monday is Animationday, Tuesday takes on TV and every day is Feature Film Day.

Find the whole content at www.edit-ves.com