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AFM will stay in Santa Monica through 2017The American Film Market (AFM®), the premier event of the Independent Film & Television Alliance® (IFTA®), will remain in Santa Monica through 2017, IFTA leadership announced today. New agreements will keep the AFM at the Loews Santa Monica Beach Hotel, its home since 1991, with additional exhibition space continuing at JW Marriott's Le Merigot Beach Hotel and with conferences continuing at the Fairmont Miramar Hotel & Bungalows.
IFTA Chairman Paul Hertzberg noted, "We tirelessly explored every option to ensure the AFM would have the best long-term home. We look forward to many more successful Markets with the beach as our backdrop."
IFTA President-CEO Jean Prewitt commented, "Our stated goal from the start of this process has been to provide the best environment, resources and value for the world's buyers and sellers and, after long and careful deliberations, we believe remaining in Santa Monica will achieve all of those goals."
"In Santa Monica, the AFM will soon have access to a new 12-screen multiplex, a 2,000-plus seat world class venue for red-carpet premieres, more hotel rooms, light rail transportation to Los Angeles and Hollywood, and even a spectacular new park across from the Loews." IFTA EVP and AFM Managing Director Jonathan Wolf said. "We are thrilled that everyone in the city came together to make this happen."
Over the next few years, Santa Monica will be transformed by a variety of public improvements and development projects that will significantly enhance the American Film Market, including:
Confirmed dates for AFM in Santa Monica are:
08.12.2011 | Editor's blog Cat. : AFM AMC Entertainment American Film Market California Chairman EVP Fairmont Miramar Hotel forward Geography of California Hampton Inn Hollywood IFTA Jean Prewitt Jonathan Wolf JW Marriott's Le Merigot Beach Hotel Loews Loews Hotel Loews Santa Monica Beach Hotel Los Angeles Managing Director Ocean Avenue Paul Hertzberg Person Career premier President-CEO Santa Monica Santa Monica State Beach Santa Monica, California Southern California Technology Technology transportation FESTIVALS
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