impACT is an extension of the Festival de Cannes’ and Marché du Film’s investment in corporate social responsibility that will dictate how the market and companies operate today and tomorrow.
impACT is designed to reflect on the film industry’s new reality. Each event will be an opportunity for industry professionals to exchange ideas openly and freely, reflect on the current climate, ask questions, engage in constructive debate and focus on the values aligned with a diverse film industry with content that speaks to all audiences. The program will examine every stage of the filmmaking process to explore how to incorporate diversity, inclusion, representation and sustainability not only on the screen, but behind the camera in all stages of production.

Cannes Next is an executive conference and innovation-driven business development platform exploring the future of the entertainment sector. It is a unique gathering enhancing partnerships and fostering business opportunities by connecting world-class creativity with cutting-edge business and technological innovation.
Cannes Next is back this year with an ambitious program to highlight the latest and most important innovative trends in the film industry!  
Join us for discussions and special events on “Virtual Production”, "New Financing & NFTs" and other topics highlighting innovative solutions and technologies dedicated to the film industry.

impACT explores the different ways to make audiences care CANNES 2022: Trying to figure out what audience development really means and how to engage new people in a project was explored during a very lively panel Cannes 2022 | Marché du Film

What future awaits film financing? The panellists at Cannes Next have their say CANNES 2022: Following the announcement of MediaInvest, the event covered new financing models such as the blockchain-based Decentralized Pictures and XYZ Films’ “transatlantic model” Cannes 2022 | Marché du Film

The wins of real-time technologies take centre stage at Cannes Next CANNES 2022: Real-time tech through Unreal Engine has the potential to improve a team’s creative work and communication while saving time and money Cannes 2022 | Marché du Film

At Cannes Next, experts assess the potential of Europe as a global leader in virtual production CANNES 2022: The benefits of virtual production and other new, state-of-the art tech will make filmmakers’ lives easier, but they are also set to change a significant part of the production workflow Cannes 2022 | Marché du Film

The Marché du Film introduces impACT Lab Workshops The transversal programme focusing on diversity, inclusion, representation, sustainability and equity will bring top industry leaders together with emerging producers Cannes 2022 | Marché du Film