This panel in Cannes will examine how film festivals around the world and entertainment brands, films, music can make the best of video sharing platforms to better market their events, have them stand out from their competition.Some of the most cutting edge marketers from the film, music industry will share their experiences and give examples of marketing best practices for every budget.
The internet is no longer just about having a website: community interaction, marketing buzz, video downloads, and user generated content are just a few of the tools available to festivals and brands. These technologies have the ability to enhance your audiences experience, increase attendance, and deliver more value to sponsorsHear from the individuals behind Myspace, Youtube, Soapbox, Dailymotion Joost or Babelgum, and Google

This will be a master class for anyone keen to market and promote online and learn more. Panelists will share views on -Success stories-Do’s and don’t do’s
-What usage are majors doing to launch their blockbuster.-How the indie filmmakers handle blogosphere and platforms.-How rights issues are dealt with on official blogs.-Fan clubs-Making more friends on the internet the ultimate goal?-What’s most viral with each platform  The panel will take place May 25 from 10 to 12 am on the VIP Beach Hotel 3.14 - Baron Beach on the croisette

Invitation event

Moderator Bruno Chatelin former managing director UGC FOX, Columbia TriStar, founder Major Buzz Factory,
Malo Girod de l’Ain co founder Fest21.com
Myspace Jamie Kantrowitz (svp marketing Europe)
Ana Serano Director CFC Media Lab
EVP Online Marketing from a major company to be confirmed
EMI EVP Marketing to be confirmed…  

The panel is presented by CFC Media Lab and Filmfestivals.com (an official partner of Cannes Market) 

The CFC (Canadian Film Centre) is Canada's leading institution for advanced training in film, television and new media. A pioneer in the rapidly changing entertainment landscape, the CFC promises residents an innovative education, creative industry partnerships and cutting edge production experience. Beyond development, the CFC is committed to promoting and investing in Canada's diverse talent; providing exhibition, financial, and distribution opportunities for top creative content leaders from coast to coast. Practicing operational excellence since 1988, the CFC has made a significant contribution to both the country's culture and economy by launching more than 900 of Canada's most creative ideas and voices in film, television and new media to the world. The CFC Media Lab is managed by Ana SerranoAbout

Fest21.com
fest21.com is the latest blog platform powered by filmfestivals.com (edited by M21 Editions)
The link for the film & festival community for talent, festival panache, video ambience and discovery
The site is a B2B destination for filmmakers attracted by the festival circuit who need exposure from festivals professionals.
The site offers a platform for festival blogs and dailies delivering video, photo and text ambience from the major festival destinations.
Over 1000 blogs already in the beta version with a wide spectrum of festivals presentSuch as Cannes: http://cannes.fest21.com  http://croisette.fest21.com Berlin, Sundance, fantasporto, bahamas, Action on Film, Miami… Special events like http://futureofcinema.fest21.com  

About filmfestivals.com
FilmFestivals.com is the number one portal site for festivals and film news created in 1995 it has affiliated some 4000 festivals and film events worldwide. The portal reaches a professional audience of hundreds thousands unique visitors a month (peaking in Cannes up to 700 000) Filmfestivals.com’s mission is to be the premiere online entertainment destination dedicated to showcasing film festivals around the world and fostering new film and filmmaking talent.

Filmfestivals.com has been a partner of Cannes since 1995 and has brought to Cannes Market in the last year the Market Webcafé, the Short Film Digital Avenue…

more on http://futureofcinema.fest21.com

"3.14 | Le Baron" Restaurant   | Booking |   Tel. +33 (0)4 92 99 72 00