BMW suspends sponsorship of Berlinale Film Festival.
German actor August Diehl arriving on red carpet in former Berlinale sponsor BMW.
The Berlin International Film Festival and BMW Group Partnership Ends after Four Successful Years
With the Berlinale 2013, the four-year commitment of BMW Group as principal partner of the Berlin International Film Festival drew to a splendid close. By providing around one hundred vehicles, the BMW Group made it possible for the stars to arrive at the Red Carpet in style. And with BMW as its host, the Golden Bear Lounge at the heart of the Berlinale Press Center was one of the most popular meeting places for filmmakers, stars and press representatives from around the world.
“We would like to thank BMW for the excellent cooperation, and wish them continued success in the important field of cultural engagement,” states Berlinale Director Dieter Kosslick.
-Editor Vanessa McMahon. March 21, 2013
