By Maria Esteves – April 10, 2012

The Search Engine Strategies New York Conference & Exposition 2012 (SESNY 2012) Opening Keynote Business Optimization in a Digital Age, with Google digital marketing analyst Avinash Kaushik, author of “Web Analytics: An Hour a Day” commenced Tuesday, March 20, 9:00 AM at the New York Hilton Hotel. Opening keynote speaker Avinash Kaushik discussed balancing multiple media channels (micro and macro conversion), the four business drivers (social, search, display, email) in optimization with Google analytics. A book release signing with author Kaushik immediately followed at the Grand Opening of SESNY 2012 Exhibitors Hall.

SES New York Morning Welcome Conference True Lies: Search Marketing Data Errors Uncovered, with speakers Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ and Dr. Edel Garcia, Senior Researcher, Menerazzi Project, Microsoft Innovation Center of Puerto Rico preceded the opening keynote presentation. The welcome conference introduced Self-Weighting Model (SWM) meta analysis.

SESNY 2012 Morning Welcome Conference True Lies: Search
Marketing Data Errors Uncovered, Dr. Edel Garcia, Senior
Researcher, Menerazzi Project, Microsoft Innovation Center
of Puerto Rico.