American Film Market Dailies

Every year, more countries recognize the benefits of international production and start offering incentives - some with higher incentives than Thailand. 

Can Thailand maintain its popularity?

Of course we see countries offering 20%, 30%, even 40% incentives, and they look very tempting.
But an incentive really is only one consideration. The cost of filming in many countries is at least 20% more than Thailand, so that can easily wipe out the financial benefits of an incentive.
There are many countries offering high incentives, but which have very limited crew and equipment.
Thailand is still a strong choice because it offers a good total package; experienced crews; a wide range of equipment; amazing locations; great value.

And honestly, when has anybody ever said 'Oh no! I've got to go to Thailand!'? 

Benetone is one of the few companies that not only provides production services, but also produces and co-produces its own titles.

What are your plans for production?

It is becoming increasingly hard for ASEAN producers to make films that rely purely on domestic revenue. Audiences demand higher production values, which has driven up costs, but there is increased competition at the box office from international films.

Our mission is to produce high-quality local content, with strong characters and story, and distribute it throughough the ASEAN region.
I firmly believe that a well-told story from Thailand can find an audience in Malaysia, Vietnam, the Philippines and Indonesia. 
Our series 'Wannabe', produced for regional platform 'Viu' showed that we can produce great series at domestic budgets which can appeal to the entire region. 

What are your hopes for AFM?

There's a constant need for new content. But many people wonder whether platforms will be able to sustain the high level of budgets. 
On the production services side, we're confident that we can not only provide the quality that producers demand, but also help to control costs. 

On the production side, we're looking forward to meeting companies from across Asia to collaborate on regional content. 

Make an Appointment to meet with Benetone at AFM

For more information on the eight Thai companies attending AFM or to make an appointment to meet with them, please visit our market website:

http://thai.film

Or contact us at:

afm2022@thai.film