Ericsson has used the Milia TV and broadcasting event to demonstrate an application that truly brings interactive television to multimedia mobile devices. In the first showcase of this kind, Ericsson is demonstrating how an existing interactive TV format can be fully aligned with mobile devices with multimedia capabilities. Viewers are able to interact with mobile TV shows, via voting or greeting (SMS-to-TV or MMS-to-TV), just by pushing a response key. Mobile TV viewers can also access such add...

Cannes Market is launching a new initiative within the Short Film Market:The Short Film Digital Avenue sponsored by ADMC is a place next to the Short Film Corner where technolgy leaders will demonstrate during Cannes Festival the breakthrough avenues of new windows, new media, new delivery systems, adaptation of old media to new technology...New sources of revenues.A NEW AVENUE FOR SHORT FILMMAKERSBooths, displays, demos, sampling, The Short Film Digital Avenue is a co production between CannesM...