For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie."If you know what a Facebook user's favorite films have been ...
Ranked by Portfolio.com as America's richest city, Newport Beach, Calif., can afford to throw a serious party. Newport Beach Film Festival is known to do just that, and even its Web site touts it as a "leading lifestyle" event. So revelers and cinemaphiles are primed for another Orange County-class fiesta this April 22 to 29.
Despite lingering economic challenges, NBFF Executive Director and CEO Gregg Schwenk hopes to build on last year's record attendance of 51,000 strong. Run a...
Ranked by Portfolio.com as America's richest city, Newport Beach, Calif., can afford to throw a serious party. Newport Beach Film Festival is known to do just that, and even its Web site touts it as a "leading lifestyle" event. So revelers and cinemaphiles are primed for another Orange County-class fiesta this April 22 to 29.Despite lingering economic challenges, NBFF Executive Director and CEO Gregg Schwenk hopes to build on last year's record attendance of 51,000 strong. Run almost entirely by...
November 10----------In an on-going trend, actor Frank Whaley (best known for his role as the put-upon assistant who turns the tables on his abusive agent boss Kevin Spacey in SWIMMING WITH SHARKS) has put on the director's hat for his latest film, NEW YORK CITY SERENADE. In fact, this is the third film the actor-turned-directed has helmed. In 1999, he debuted with the critically acclaimed JOE THE KING, starring Noah Fleiss, Val Kilmer and John Leguizamo, which premiered at the Sundance F...
THE LOOKOUT, marks Academy Award-nominated screenwriter Scott Frank's (Out of Sight), directorial debut. The intelligent crime drama is centered around Chris (Joseph Gordon-Levitt, Mysterious Skin), a once promising high school athlete whose life is turned upside down following a tragic accident. As he tries to maintain a normal life, he takes a job as a janitor at a bank where he ultimately finds himself caught up i
