Rens Muis designed the campaign for The International Film Festival Rotterdam 2016

Designer Rens Muis of design agency 75B on the form and content of the design: “One of the most important things IFFR does, is bring people who don’t yet know one another together. Not only filmmakers, audiences, and producers but also investors and cultural entrepreneurs. This is why the campaign for IFFR 2016 is based around the making of such first contacts: ‘introducing’.”
 
Bero Beyer, festival director IFFR: “The sentence most often heard at the introduction of filmmakers in IFFR venues is: ‘Ladies and gentlemen, please welcome…’ Both during the upcoming campaign period and during the festival, the dots behind ‘Please Welcome’ will be replaced by the names of special guests from all over the world. IFFR has selected their films and is thrilled to show these to audiences in Rotterdam. A unique aspect of the festival is that these – sometimes unknown – filmmakers can count on a warm welcome from a well-filled auditorium.”
 
The images used in the festival campaign mark a change of direction in the graphical representation used in recent years: the tiger remains, but will manifest itself through projection on different backgrounds in differing spatial perspectives and from different angles. The iconic tiger will always be recognisable, but from now will be represented in a variety of forms created by the projection of light and space, the basis of film.”
 
For four decades, IFFR has proudly developed and presented auteur cinema by helping filmmakers reach the broadest possible audiences. The festival is known for its individual, innovative programming, with particular attention to talented new filmmakers. Quality films from all over the world are presented in Rotterdam to a large, international audience with the aim of inspiring and broadening horizons.
IFFR is one of the biggest cultural events in the Netherlands, and one of the biggest audience-oriented film festivals in the world. The 45th IFFR will take place from Wednesday 27 January to Sunday 7 February 2016. For twelve days, the latest feature films, documentaries, short films, exhibitions, performances, talkshows and debates make Rotterdam an exciting, global capital city of film. Official ticket sales start on Friday 22 January. For more information, see IFFR.com.