Wilderness Films India Ltd., the largest factual content aggregator from South Asia (with 750, 000 digital and 35 mm stills in its archives, and over 3000 hours of broadcast factual and travel content) has started exploring international distribution of its content on the online video market.
As the result a contract with Google, for the first time ever, factual Indian content (along the lines of National Geographic or Discovery, but entirely Indian in origin and creation), is now available online, for an international audience, as part of an IPTV (Internet Protocol Television) initiative by Wilderness Films India Ltd., a South Asian alternative to global factual programming channels. This is the only south Asian company that Google has contracted with to provide content for the Google Video store.
The founder s stated:
""We are making a big push to become the largest aggregators, producers and distributors of online factual content in Asia. We are already acquiring the copyright to material owned by many small content libraries, commissioning a lot of fieldwork all across South Asia, and cooking plans to corner medical, travel, tourist and urban content for the internet. We're currently in the process of lining up a private equity investment for a major growth spurt.
To see our uploaded content, please visit http://video.google.com/videosearch?q=wilderness+films+india (some 105 hours in total, out of our rapidly-growing archive of 3000 hours). Please go through all 38 pages of uploaded clips, and notice the variety of subject matter. We are adding 14 hours of online material each week, and will continue this process for the rest of the year. One can download entire clips to one's computer, but do keep in mind that the lower resolution is explained by the fact that this is not intended for the broadcast market, but more for the educational and consumer markets... However, all material has been originally shot on high end formats such as High Definition or standard definition Digital Betacam, and can be sourced at these resolutions directly from us, for the broadcast market.
Just this week, our first full-length feature film We're No Monks also premiered on the site. Punch in "No Monks" to download the three parts of the film.
The content in our archive grows in extent and scope almost every single day, what with our 50 crew members and a majority of our 90 camera units roving in the field, every single day, all over South Asia!
Ours is an effort to showcase Indian content on an international platform, and thus create a new and different world view on India. The idea is to break from stereotypes and showcase south Asia to the world, in the form of a variety of experiences and situations. We provide hitherto unavailable visual material for use in a variety of arenas including geography, education, science, travel, corporate use, and numerous other applications. Some of this is rare footage from regions that have never been visited by westerners due to political or other restrictions..."