The Hollywood Reporter today unveiled a wholesale overhaul of its iconic brand, including a redesigned look and format for its print and digital publications, a newly-enhanced editorial approach, an expanded range of coverage and analysis, and new industry data exclusive to The Nielsen Company.
More than just a cosmetic change, this brand transformation uniquely positions The Hollywood Reporter to super serve a wider range of today's global entertainment markets, which are increasingly technology-savvy and data-driven, with a more readable, insightful and actionable business resource across all platforms.
"Today is a new day at The Hollywood Reporter and one of the most exciting times in its 78-year history," said Eric Mika, Publisher of The Hollywood Reporter. "The re-launch of our brand is the culmination of a year-long drive to position the Reporter as the leading source of timely and actionable news, information and data about the creation, financing, production, marketing and distribution of entertainment content in all its forms, on all platforms.
Mika continued, "Backed by key partners within The Nielsen Company, such as Nielsen EDI, the comprehensive changes we are introducing -- from cover to content to approach -- reflect the changing needs of our audience and will allow us to drive the discussion about the business of entertainment for the 21st century."
"This brand redesign is the result of our ongoing efforts to create a new Reporter, one that is more relevant, accessible and impactful for our global audiences on every platform," said Elizabeth Guider, Editor of The Hollywood Reporter. "Our new design and editorial approach will make it easier for print and online audiences to access the data, information and insight they rely upon each day for mission-critical decision making. Our content will also be enhanced by expanded and industry data that's exclusive to The Nielsen Company, which is a value-add that none of our competitors can match."
The new Reporter features a number of innovative changes that not only make it more engaging and easier to read, but also give audiences new ways of absorbing and interpreting round-the-clock coverage and analysis filed by more than 60 reporters and editors around the globe. Some of the new features and benefits include:
-- A bold, graphic and reader-friendly design that features a more comprehensive cover and cleaner logo;
-- More seamless and contiguous copy flow with fewer story breaks as well as more clearly-defined, dedicated sections.
-- More robust, user-friendly chart data exclusive to The Nielsen Company, including weekly Top 40 Box office data and other entertainment consumption trends, complemented by expert external and internal analysis; and
-- Region-specific content, supplementary digital coverage of print stories, and more than 250 visually-compelling special issues throughout the year.
The Hollywood Reporter is also revamping its digital portal at THR.com with highly-improved navigation; dedicated microsites for key areas of coverage; expanded editorial coverage, opinion, and exclusive blogs; and a new, dedicated technology section accessible at THR.com/tech. Other new changes online include:
-- Streamlined advertising integration that appeals to the growing sophistication of readers and advertisers;
-- The debut of four channels of THR online video - "Boxoffice Tally," "News," "Exclusive Interviews," and "Festival Dailies" - accessible via the THR.com homepage media player and the THR Network homepage at THR.com/video; and
-- The premiere of the "Hollywood Live Feed" blog, a daily take on television ratings, news, video, analysis and Q & As with TV titans, as well as the exclusive "Daily Feed" morning ratings email update.
The re-launch of The Hollywood Reporter is the culmination of a successful series of strategic changes that have generated tremendous momentum and broadened the publication's reach and impact both domestically and internationally. This includes the launch of the national day and date edition of The Hollywood Reporter: Premiere Edition for U.S. East Coast markets; the launch of a global digital edition of the Reporter available in 12 languages; market and festival dailies in Hong Kong, Berlin, Pusan and Dubai; an expanded international presence in Asia and Europe; and the launch of a weekly Korean-language newsletter.
The Hollywood Reporter extends the power of its brand through distribution relationships with organizations such as Reuters, Imdb, BAFTA and the Academy of Television Arts & Sciences. Its franchise events include Women In Entertainment: Power 100, Hispanic Women in Entertainment, The Next Gen and the Key Art Awards.
29.04.2008 | Editor's blog
Cat. : Asia BAFTA Berlin CDATA Dubai Elizabeth Guider Eric Mika Europe Human Interest Human Interest IMDB Mass media Nielsen Company Publishing Pusan Reuters Technology Technology The Hollywood The Hollywood Reporter The Hollywood Reporter the Hollywood Reporter the Key Art Awards The Nielsen Company the Reporter THR.com PROS