America wants revenge on BP after the Gulf of Mexico oil spill occurred. There was so much damage done to jobs, tourism and also the ecological balance causing everybody to want the oil giant to pay. BP's TV advertising is costing them $ 1 million a week, reports the London Telegraph. BP's image to the world is much better with this. Unfortunately, the U.S. House of Representatives' Energy and Commerce committee expects more of BP.
Article resource - BP advertising spending budget exceeds $ 1 million per week by Personal Money Store.
In four months, $ 1 million and more per month
BP said it would cooperate with House committee requirements. There hasn't been a reply yet. There has been more spending on netweork TV, cable and radio advertising for BP. That's money that could be spent cleaning animals and finding underwater oil plumes. Marketing is essential for BP right now. Sadly, $ 1 million a week is a "top kill" making it a little too much. President Obama had something to say. He said: "What I don't want to hear is, when they're spending that kind of money on their shareholders and on TV advertising, that they're nickel-and-diming fishermen or small businesses here in the Gulf who are having a hard time."
Gulf Coast region getting marketing
The Gulf Coast region, or the cities hurt by the oil spill, are getting one of the most advertising. This is shown by Media Monitor. Miami and Fort Myers were two of the five cities in Florida that came within the top 10 places BP wanted to advertise the oil spill cleanup. But when it comes to marketing, some members of Congress, such as Rep. Kathy Castor of Florida, believe that it is fine for BP to advertise. Although BP is advertising to help with its image, it is more likely to bring tourism back to Florida and the other gulf states.
Flow of info
BP is trying to reassure America with its marketing. It appears it wants America to know it will make its commitments. The commitments are believed to be cleaning up the spill and servicing claims. It is interesting to see that BP is watching its employees. Even the bottom line is being watched. Most companies care about the importance of the way the brand is perceived. That is why, unless Congress stops BP, advertising efforts wasting money won't stop.
Telegraph
telegraph.co.uk/finance/newsbysector/energy/oilandgas/7969586/BP-to-admit-1m-a-week-advertising-spree.html
BP's ad campaign – an academic perspective
youtube.com/watch?v=t1lM2gtg1gk
02.09.2010 | MarianR's blog
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