The BUFF Blog (April 2012)

Traditionally in the UK, the most-watched programmes on television are always scheduled on a Saturday night. The last few years have seen a more aggressive approach to win hearts and minds with the UK’s 2 biggest broadcasters (BBC & ITV) going head-to-head and scheduling their ‘MUST-SEE’ programmes against each other. In the last 6 months alone, Strictly Come Dancing was beating The X Factor when previously the ITV juggernaut was winning hand over fist. On ...