Ischia, 26-29 June Product Placement & Location Festival The splendid isle of Ischia will be the setting for the first Italian festival dedicated to Product Placement. Scheduled are showings, meetings and workshops to take stock of the situation three years after the "Legge Urbani" film reform legislation and to assess, together with those active in this sector, the best strategies for assuring a pro
The splendid isle of Ischia will be the setting for the first Italian festival dedicated to Product Placement. Scheduled are showings, meetings and workshops to take stock of the situation three years after the "Legge Urbani" film reform legislation and to assess, together with those active in this sector, the best strategies for assuring a profitable, quality-based future for film, industry and institutions.This first “Product Placement & Location Festival” is just a trailer f...
The splendid isle of Ischia will be the setting for the first Italian festival dedicated to Product Placement. Scheduled are showings, meetings and workshops to take stock of the situation three years after the "Legge Urbani" film reform legislation and to assess, together with those active in this sector, the best strategies for assuring a profitable, quality-based future for film, industry and institutions.This first “Product Placement & Location Festival” is just a trailer for what, in su...
Carlo Bassi, MIFED CEO tells us on the new MIFED plans...
Audiovisual Industry Promotion, the new body in charge for the foreign promotion of the Italian Film Industry and the organization of international film and audiovisual markets like the most celebrated Mifed in Milan, has officially been founded on December 10 in Milan by Pupi Avati (chairman of Cinecittà Holding) and Piergiacomo Ferrari (CEO for Fiera Milano Spa).Partners of the Company are Fiera Milano Spa (Milan Exhibition Centre hosting 70 exhibitions that annually attracts 4,5 million vi...
It was a good market, with objective growth resulting in all the figures and indicators that confirm the success of an event directly related to the audiovisual industry. The 70th Mifed has just closed with undeniable positive figures: 5163 participants from 71 countries, with an increase of 15.8% over the 4457 participants from last year. There was also a 12% increase of visitors from Eastern Europe and +10% from Asian nations.244 direct and indirect exhibitors from 25 countries covered an 8541...
In a press conference held this morning MIFED Managing Director, Carlo Bassi, stated very strongly that 1. Mifed will take place next year at the same date, same but stronger and with more support through the new alliance with Biennale, Italia Cinema. More investments to provide better services to the market.2. The players should focus more energy on building rather than breaking: MIFED will be working towards a global year long service to the film community, offering packaged services for comp...
