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MIP TV Update: New Technologies Fire Warning Shot at Broadcasters

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MIP TV Update: New Technologies Fire Warning Shot at BroadcastersAd-Skipping Could Cause Losses of $27 Billion in Next Five YearsNew research suggests greater DVR impact than previously thought, according to new research released today by Accenture, a New York-headquartered management and technology consultancy firm. Their report predicts that ad skipping through devices like Tivo and other PVR’s (personal video recorders) plus VOD (video on demand) could cost the TV industry $27 billion in l...
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