This year Industry@Tallinn & Baltic Event presents a new initiative - Storytek Forum, a conference bringing together creatives, tech platforms and investors from across the world to explore, explain and help navigate the future of the booming content business.
Storytek Forum is a one-day inspirational brainstorming and discussion forum at Industry@Tallinn & Baltic Event with top business experts explaining the secrets of digital marketing, financing, production and sales in the global content business - film, games, merchandising, mobile, publishing, design, VR and AR.
The conference explains through case studies and inspirational fireside chats how to develop a creative idea or business to an international success story and what steps producers should take for a breakthrough in the intellectual property business, hailed as the next big thing globally.
How do you get your product out in an increasingly globalized, digitalized, polarized and customized world? How do you fund your idea, startup or production? Which are the new business models and success cases? These are some topics to be explored by a wide range of speakers, including PR & Marketing executive of Sony Pictures Entertainment Pam Rodi; Call of Duty talent director & VR visionary Keith Arem; crowdfunding and crowdfinancing pioneer of the Iron Sky franchise Tero Kaukomaa; digital brand & startup strategist, TED resident & open data expert Laura-Anne Edwards; media and film compliance executive Rob Aft; digital content integrator of iTunes & Google Play and Co-Chair of America's Electronic Merchants Association Mitch Mallon; the partner of Singapore's most recent global media fund, Gin Kai Chan; and Jennifer Jao, the director of Taipei Film Commission, with many recent success stories to present, from Luc Besson’s "Lucy" to Martin Scorsese's anticipated “Silence”.
Sten-Kristian Saluveer, founder of Storytek and Head of Development & Special Projects at Industry@Tallinn & Baltic Event, said:
“Creativity and business fuelled by digital media are increasingly embracing multiple formats and platforms and in order to create any interest at all with users and audiences you need to be everywhere, all the time. How to do this successfully, raise interest with investors and secure the money are precisely the questions that Storytek sets out to answer.”
Marge Liiske, Head of Industry@Tallinn & Baltic Event, said:
"We are thrilled to be presenting this first edition of Storytek Forum. It combines so many things we've wanted to achieve when creating our Industry programme: top-level networking and knowledge, tapping into the startup and tech environment of Estonia, and all happening in a friendly and accessible setting. We want Industry@Tallinn to be a place where people can come to solve problems, and we hope this day will put some new and creative ideas on the table."
The Forum is also a kick off for Storytek IP & startups accelerator - a financing and business development bootcamp for global storytellers to be started in 2017 by Tallinn Black Nights Film Festival.
Storytek is part of the Industry@Tallinn & Baltic Event Lab section which is about linking technology, film, games and investors, developing content for future platforms, and training tomorrow's talents.
The Storytek Forum is organised by Industry@Tallinn & Baltic Event in partnership with regional investment venture Head Capital and with the support of European Regional Development Fund and Estonian Ministry of Culture.
PROGRAMME in brief - for more information, please visit storytek.eu
19 November 2016, Nordic Hotel Forum, Tallinn
13.00 - 13.05 CONFERENCE KICKOFF
● Sten-Kristian Saluveer, Chief Content Officer, Storytek Accelerator
13.05 - 13.15 OPENING KEYNOTE
● Liisa Oviir - Minister of Entrepreneurship, Estonia
13.15 - 14.15 SESSION 1. CHANGING THE MINDSET: GETTING THE GRIP OF THE IP INDUSTRY
● John Heinsen - CEO, Bunnygraph Entertainment, USA
● Mitch Mallon - Chair, Electronic Merchants Association (EMEA); CEO, Stadium Media, USA
● Erwin M Schmidt - CEO, Cinemathon, Germany
● Laura Anne Edwards - Resident, TED, USA
● Juko Mart Kõlar - Creative Industries Policymaker, Estonia
Get to know what the new IP business is, why engage in multi-platform storytelling, production and marketing and what the do's and don’ts are in the emerging product development and audience engagement multi-billion future industry.
Moderated by Sten-Kristian Saluveer, Chief Content Officer, Storytek Accelerator, University of Tokyo, Estonia / Japan
14.15 - 15.15 SESSION 2. START UP THE MONEY: HOW TO FINANCE & INVEST INTO THE CONTENT AND IP BUSINESS
● Colin Brown - Editor, Slated, USA
● Tero Kaukomaa - Producer, the Iron Sky Franchise, Finland
● Tanu-Matti Tuominen - Partner, Co-Founder, IPR.VC, Finland
● Rain Rannu - Founder, Fortumo, Estonia
● Rob Aft - CEO, Compliance Consulting, USA
The panel gathers international pioneers in data driven financing, crowdfunding, IP pioneers and investors from tech and content startups to explore and debate where the money is and how to invest and get invested into with ideas & projects, first-phase companies and startups. Expect tips on how to spot hit content, leverage (big) data, prepare deals or crowdfund a 17 million dollar movie.
Moderated by Veikko Maripuu, Partner, Head Capital, Estonia
15.15 - 15.45 COFFEE & TEA TIME
15.45 - 16.45 SESSION 3. EXPANDING THE AUDIENCE AND MARKET: FROM LOCAL SALES TO GLOBAL DEALS
● Julian Richards - CEO, Jinga Films, United Kingdom
● Gin Kai Chain - Partner, Aurora Media Fund, Singapore
● Assaf Thon - Partner, Condormap, Israel
Moderated by Colin Brown, Editor, Slated, United Kingdom / USA
It's no big news that the domestic markets across the world are shrinking and to be able to succeed one needs to go global - which is easier said than done. Listen to an international sales agent and dealmaker, a global media investor and a patent expert on how local ideas, products and productions can go global,discover the potential in content licensing and remakes, and leave with tips on how to make your local business appeal to audiences and financiers across the world.
16.45 - 17.45 SESSION 4. THE NEW DEALBREAKER: GAMES AS THE NEW BLOCKBUSTER
● Keith Arem - CEO, PCB Productions, USA
● Thomas Langhanki - CEO, Gamebook, Germany
● Kadri Ugand - CEO, Gamefounders, Estonia
The biggest media blockbusters in recent years have not come from Hollywood but from game studios. Also, including a gamification aspect to your product can build new audiences and serve as a superb marketing platform. Three game industry veterans reveal the latest trends within the game industry and give tips on how to get the game going for your creation - from exploring stories that work to what to look for in finding a suitable game studio, how to figure out the licensing and finally get it to the right audiences.
17.45 - 18.15 FIRESIDE CHAT: GLOBAL IP MARKETING IN THE DIGITAL AREA
● Pamela Rodi - International PR & Publicity Consultant, Sony Pictures Entertainment, USA
Getting enough and the right publicity can determine the failure or success of your idea in a world suffering from an overload of marketing messages. The closing fireside with Pamela Rodi, International PR and Publicity Consultant for Hollywood's major studio Sony Pictures, explores the latest trends, tools, and tips & tricks behind the studio's success titles and how to make the best of the digital world in creating traction amongst your audience across the world.
18.15 - 18.30 CLOSING KEYNOTE
● Sven Sester - Minister of Finance, Estonia (tentative)
18.30 - 20.00 NETWORKING APERITIVO, Restaurant Monaco
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