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Mass Hypnosis in the cinema at Göteborg Film Festival: do YOU dare let go of control?



Göteborg Film Festival launches The Hypnotic Cinema – a mind-bending experiment where visitors are challenged to lose control in the cinema by being hypnotized. The Hypnotic Cinema examines the possibility to intensify the film experience for those courageous visitors who dare to let loose in the cinema.


“The rules and restrictions of the past year have illuminated how to maintain order in society and what really governs people’s thoughts and behaviors. Maybe we don’t make decisions as independently as we like to think? With The Hypnotic Cinema we want to raise questions about submission, transgression, and control,” says Jonas Holmberg, Artistic Director at Göteborg Film Festival.

Before three chosen films, a hypnotist will perform a mass hypnosis from the mainstage at Stora Teatern in Gothenburg. The hypnotist will transform the audience’s state of mind in accordance with the mood and theme of the film. After the screening, the hypnotist will break the hypnosis.

There are many common points of reference between the film medium and hypnosis. In early film history, the immersive experience of the movie theatre was often compared with hypnosis – a conscious mental submission, in the borderland between dream, sleep and wakefulness.

"Watching a film in the cinema can be extremely hypnotic. At home, with a tablet, it is much harder to maintain the focus you need to get really absorbed by a film. Now, as Göteborg Film Festival returns to theaters, we add another hypnotic layer. The Hypnotic Cinema is both a tribute to and an extension of the experience of watching films at the movie theatre", says Jonas Holmberg.

The Hypnotic Cinema is part of this year´s festival focus, Disorder, in which the festival explores the boundary between order and disorder, in our society and within ourselves. Read more about Focus: Disorder here.

Three of the festival films will be screened as a part of The Hypnotic Cinema. All of which, in different ways, takes the audience on an emotional journey and thematize people’s relationship to different states of consciousness.



These films will be screened at The Hypnotic Cinema




The Thai Golden Palm-winner, Apichatpong Weerasethakul, has created his own film universe, with a distinctive, realistic, magical and hypnotic style. In his new masterpiece Memoria, which was awarded the jury prize at the Cannes Film Festival, Tilda Swinton plays an orchid enthusiast awakened by a mysterious loud bang that no one else has heard.





Land of Dreams

The acclaimed Iranian artist and filmmaker, Shirin Neshat, take the pulse the American dream together with Shoja Azari in a surreal satire that mixes dreamy elements with colorfully twisted scenes. With Matt Dillion and Isabella Rosselini in the cast, the story explores the relationship between the state and the individual and who’s in control of our subconscious.



Speak No Evil

A Danish family visits Dutch acquaintances from a holiday trip, in an intense psychological thriller about parenting and social conventions. The director, Christian Tafdrup, creates a creepy atmosphere that becomes more and more unpleasant as the Dutch hosts start to behave both strange and threatening.




Download trailer here >



Press Images / The Hypnotic Cinema



Göteborg Film Festival 2022

Göteborg Film Festival is the biggest film festival in Scandinavia. In 2022 the festival will be back in cinemas with 18 screens around Göteborg, a programme with over 200 films from 80 different countries. In order for everyone who cannot be present in Gothenburg to take part of the festival between January 28 - February 6, the successful digital model from last year will be repeated and a well-curated selection with over 50 films will be available for streaming. Each day, three new films will premiere in parallel, both in the cinemas and on Göteborg Film Festival online in Sweden. The festival programme will be released January 11.

For more info or interviews:

Andreas Degerhammar, Head of Communication, Göteborg Film Festival
+46 707 613805

Emmy Westling, Press Co-ordinator, Göteborg Film Festival
+46 706 962104





Göteborg Film Festival

+46(0) 31 - 339 30 00

















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