Pro Tools
•Register a festival or a film
Submit film to festivals Promote for free or with Promo Packages

FILMFESTIVALS | 24/7 world wide coverage

Welcome !

Enjoy the best of both worlds: Film & Festival News, exploring the best of the film festivals community.  

Launched in 1995, relentlessly connecting films to festivals, documenting and promoting festivals worldwide.

Working on an upgrade soon.

For collaboration, editorial contributions, or publicity, please send us an email here

User login

|FRENCH VERSION|

RSS Feeds 

Martin Scorsese Masterclass in Cannes

 

Filmfestivals.com services and offers

 

camerado


Camerado produces movies and other innovative compelling media in the US & Asia - projects to date include BOOKWARS (www.bookwarsmovie.com) * LOST IN NEW MEXICO (www.lostinewmexico.com) * FREEDOM DEAL (www.freedomdealmovie.com) * CAMBOFEST (www.cambofest.com) * Bangkok IndieFest (www.bangkokfest.com)

Find out more at =>  http://www.camerado.com


feed

Southeast Asian supernatural historical drama, 'FREEDOM DEAL: Story of Lucky' - Popular Among Asian Youth on Mobile Devices

 

Interesting year-end analytics of a section of Camerado's Southeast Asian supernatural historical drama, FREEDOM DEAL: The Story of Lucky, clearly demonstrates the movie's popularity among local (Asian) audiences.  


12-17-14-year-to-date-minutes.jpg
 
Of a total 194, 463* minutes viewed (*4.43685041 months), the breakdown is as follows:
 
12-17-14-country-breakdown.jpg
 
As the movie is set in 1970 along the Cambodia / Vietnam border during the US-Vietnam conflict, and is produced in the Khmer language, it should come as no surprise that Cambodia's metrics take the lead here, with 47% of total views (91, 227 minutes watched).  
 
Thailand follows with 28% (54, 465 minutes watched), lending support to a regional supernatural & historical appreciation of the film's context.  Thailand also happens to share a similar supernatural being, which is called the 'Arb' in Cambodia, yet named 'Krasue' in Thai language.
 
Vietnam follows with only 6.5 % viewership (12, 585 minutes), which is notable since the story is set during the US-Vietnam war (aka 2nd Indochina conflict). 
 
However, it's worth pointing out that the Vietnamese principal characters that will appear in the expanded FREEDOM DEAL project do not appear in the 'Story of Lucky', which is a standalone medium length drama based on a section of the feature screenplay.
 
The US comes in 4th in terms of total views, but is slightly higher than Vietnam in terms of minutes watched and average view duration. Both numbers would obviously be expected to increase pending the involvement of name US / Western talent in the expanded feature & episodic variations of the FREEDOM DEAL project.
 
Another key point of the metrics seen here is the traffic source (not pictured yet), which shows an overwhelming use of mobile platforms for viewership.  This factor indicates a heavy viewership among the youth demographic, which is satisfying overall since that demographic - particularly in Cambodia - frequently lacks significant context and understanding of their own country's history.
 
Thus, even in the adapted format (medium length movie versus anticipated feature and episodic), FREEDOM DEAL is effective in revealing a little known historical chapter of  the region's history to an important, emerging youth demographic.
 
Even so, the Entertainment-Education format used the a prosocial vehicle in 'Story of Lucky' seems to be lost on some viewers, notably and curiously, a significant swath of international film festival programmers and reviewers. 
 
Reception among that group appears to be driven by a tendency or political imperative to embrace Western or international-skewed depictions of populist elements in the SE Asian context - i.e., what a Cambodian or Southeast Asian story 'should be' - rather than an acceptance of what local Asian audiences (especially youth) actually find to be appealing according to the data driven analysis, above.

 

User images

About camerado

Camerado
(Camerado)

 

 

Camerado produces movies and other innovative compelling media in the US & Asia - projects to date include BOOKWARS (www.bookwarsmovie.com) * LOST IN NEW MEXICO (www.lostinewmexico.com) * FREEDOM DEAL (www.freedomdealmovie.com) * CAMBOFEST (www.cambofest.com) * Bangkok IndieFest (www.bangkokfest.com)

Find out more at =>  http://www.camerado.com

 


Cambodia



View my profile
Send me a message
gersbach.net